That’s the first thing I hear from my coaches. “Have you seen all of the @#$%ing options out there?” It’s confusing and scary how many apps the marketing robot has. That overwhelm is real, and it creates a big ol’ black hole of inaction.
I know many coaches who are paying for unfinished websites and attending webinar after webinar. They found that “one-size-fits-all” was not a good fit for anything except wasting time and money. Does any of this sound familiar to you?
The secret sauce? You. You are unique. Your clients are unique. Your business is unique. You need someone to help you sell that. We’ll start by creating a map of what you do, and more importantly — don’t want to do — and then choose the format, tech and systems to help your clients buy that. Things you can easily maintain. So you can get back to coaching.
You probably don’t need another marketing masterclass.
We start by evaluating together your current assets. What fits? What needs to be tweaked or created? Once we look at styles, ideas and colors and determine your voice. Something that looks feels like you, and not a high-pressure, late-night infomercial.
Let’s take a look at your overall current systems in place for your client experience. Are they complicated or manageable? How do you onboard? Is the client experience easy? Do you offer options or plans that are in line with what fits their needs and reflects what you want to do? What processes would make you and your clients smile?
This is where business coaching and marketing meet and have a baby. We dig into successes, flops, and where your leads are coming from. We take what you love to do, let you choose what you want to keep, and park, source out or scrap the other stuff. We track results. Then we wash, rinse and repeat the stuff that’s working for you.
Now you’re cooking. You are getting leads in the door. It’s time to develop how to convert them, and how to work at helping them — and YOU — feel safe enough to want to say YES.
I’ve logged over 50,000 hours creating branding, marketing and business systems. I’ve learned a few tricks that keep me and my clients from going down marketing rabbit holes and being sidetracked by expensive, shiny objects. Together we’ll create a way to show you, and what you do best, off to the world. Then we’ll find tools that you can feel confident using.
“It happened so fast. The amount of branding that I’ve done with Theresa in the last 5 weeks has far exceeded what I did over the last 3 years. Working with her is collaborative — it feels very fluid. She helps me identify what I need, as opposed to diving into the deep end of what could be an expensive marketing pond.
“In two words: she’s awesome.”
“Working with coaches is a passion project for Theresa. These are her people. She’s seen how many of them were taken advantage of by more predatory marketing aimed at new coaches. There’s a lot of sharks in the water. She’s like the anti-shark marketing expert.”
“She helps me find the calm and how to be comfortable as my business transforms. She helps me find easier ways to do things and encourages me when I’m holding myself back. I always walk away with hope.”
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